What is text-to-subscribe and how does it work?

By January 15, 2014 Archive 2 Comments

What is text-to-subscribe?

Do you send text messages on a daily basis? I bet a majority of you responded with a simple, “yes.” It’s a simple process that requires little effort and takes up a small amount of time. Imagine instead of requiring your interested clients to fill out a subscribe form with numerous questions to join your mailing list, they could simply text a keyword to a certain number, reply with their email address, and then automatically be added to your mailing list going forward. Delivra offers a text-to-subscribe service that is just that simple.

How does text-to-subscribe it work?

You provide us a keyword along with the language you would like to use for the initial text message when the recipient sends the keyword, and also the language for the response after they reply with their email address; then we set it up for you. When the recipient subscribes, we collect specific information so that you can segment by who signed up through text-to-subscribe. This lets you observe how many people are utilizing this feature, and allows you to send them targeted mailings.

When recipients subscribe this way, we also offer the ability to send them a hello message to welcome them to your mailing list, or we can send a confirmation message which requires them to confirm through their email address that they do in fact want to be added to the mailing list. The confirmation message is always a good idea because it confirms that a real person is sending the text message and attempting to sign up for your mailing list.

Once this process is in place for you, it’s very easy to promote the ability for interested parties to text-to-subscribe. The most popular marketing I’ve seen regarding it is to include the keyword and the number to send it to on flyers and posters at conferences. You can also include that information on flyers in your place of business as well. If you’re interested in learning more about our text-to-subscribe feature, please feel free to reach out to your client success manager and they’d be happy to answer any additional questions you have, and get you started on adding this feature to your marketing campaign!

Not yet a client with us? Contact us today for more information!

  • http://www.delivra.com/ Cody Sharp

    Stellar article Chris. There have been some definitive success stories using this and the marketing team will be pushing out one of those as a case study within the next couple of weeks.

  • http://www.icore.net.in/ Icore Software Technologies

    Well good post made by admin which is more helpful regards email marketing coimbatore