Marketing automation is a term used to describe marketing processes that are implemented automatically and performed by a program or application based on a series of rules, strategies, or systems created by a human. That isn’t any definition found in a Wikipedia article, it is all Cody Sharp, and to be honest, it is just one definition of many that you will find on the internet. My concern is that all too often people see the term ‘automation’ and forget that for it to work, an actual human has to set it all up.
Perhaps as a digital marketer, you would like to set up a series of emails that go out based on a fully realized strategy built to help meet your marketing and company-wide goals. Many companies don’t provide the expertise to help you do this, but Delivra does. Our belief is that the strategy is just as important as the software you use to send it, and when it comes to meeting your goals, it is more important. Many times we speak to prospective clients about their experience creating these campaigns, and unless they come from a very niche background, they simply don’t have the skill set.
So why does it matter?
73% of marketers said they are more likely to make a purchase when an email is personalized. That means a campaign that uses this personalized strategic approach is going to be a huge advantage when compared to a batch, blast and pray formula. Delivra doesn’t require a huge commitment to create custom strategies for prospective clients – in fact, it is an easy process that I recommend you take advantage of. Whether or not you choose Delivra, you own the custom strategy we put together for you.
On January 28th and January 30th, I will be joined by Kathy Brown, Delivra’s Senior Solutions Consultant, to present a webinar series focused on Delivra’s Marketing Automation Strategies and how they can work for your company. We hope to see you there!