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I have the exciting opportunity to partner with a client who is literally starting from scratch. No e-mail content to send and no e-mail addresses to e-mail the content to. What a fantastic situation to be in!! First, it answers the age old question “How many e-mail addresses do I need to have in my database to sign up for Delivra services?” Apparently you do not need any. Second, starting from scratch gives them the opportunity to start with best practices from day one, think through and determine their long term goals with e-mail marketing, establish what is going to be the most effective way to grow their list, design a branded HTML template to mirror the website, and set benchmarks for success.

I believe that anyone can theoretically start from scratch.  What would you do differently if you had a blank slate? What process would you change? Template would you redesign? Benchmarks you would set? The good news is that you can start over one change at a time. The new client and I are not making all these decisions all at once and you don’t have to either.  Just change one thing.

• Ask for a quote on a personalized custom template (or make some changes to one of our new templates).
• Set up an automated Welcome Message.
• Talk to your account manager about determining benchmarks for success.
• Brainstorm with your team about opportunities to capture new e-mail addresses and demographic information (ask us about a profile form if you do not have one).

Little changes can make a big impact. Need help figuring out what to change first? Call us. That’s what we are here for.

Rachel Rewerts | Account Management