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We’ve talked about why you should use landing pages in your e-mails. But did you know that Delivra offers themed landing pages to match your newsletter template? If you click on Content, Templates and then click on the Announcements tab you will see a few additional options that look very similar to the new templates we rolled out in the past few weeks.  Click here to see the templates and matching landing pages side by side.

Quick Recap: Benefits of using landing pages with your newsletter include:

1. Concise newsletter- Instead of scrolling down through lots and lots of text the recipient will be able to choose which article interests them most.  Which will lead to…
2. Additional behavior tracking- Not only will you capture what is most relevant to your audience, but also any additional clicking that happens on the landing page.
3. A different social sharing option- Instead of sharing the whole newsletter you can offer the recipient the option of sharing just that article by linking to the landing page.

How To: Linking to a Landing Page (HTML Content) in the Delivra Application

1. Highlight the text or choose the image you would like to link from
2. Click on the insert/edit image button
3. Click on the Browse icon
4. Select the HTML content you would like to link to

Click here to see an example of an e-mail template using a landing page…

In addition to these pre-formatted landing pages, Delivra’s other templates are very dynamic and with a few minor changes you can have a matching landing page with any of the templates. Have questions? Call us 1-866-915-9465.

Rachel Rewerts | Account Management