Lessons From the New Kid

I have learned a lot in my few short months at Delivra. My journey into the e-mail marketing world has been a lot to take in. Sometimes, I think I reach the point of saturation and then I find room to learn even more. It can seem pretty overwhelming learning anything new. There is new lingo to define, new acronyms to learn and new rules to follow. Here are a few quick lessons I've learned that I would like to share, just in case you are new too.

Challenge the status quo

When should I send my e-mail? Where should I put this image or place this link? How much text should be in my content? What should my open rate be? What should my subject line be? My answer to all of these questions is the same. It depends. Every industry is different. Every audience is different. You must test, test again and test continually. The keys to success this quarter may be different next quarter.

Some things never change

This industry is anything but stagnant. It seems to be constantly changing and improving, but there is one thing that remains a constant. You must have permission to send people e-mail. There is absolutely no gray area here. Why would you want to send people e-mail who didn't want to receive it anyway? Ask for people to sign up to receive information on the website, social media, all of your events, on all of your print media or over the phone, but always ask.

Know where you are going

Too many marketers do not set goals for their e-mail marketing campaigns. I always wonder why. Sometimes I think it's because they do not have the tools to measure and set goals effectively. Not the case with our reporting options. Decide what you want for your e-mail campaign. Is it new visits to the website? A specific dollar amount? New sales leads? Figure out what success means to you and then challenge yourself to get there.

Take off your rose colored glasses

If you take a quick glance at all the e-mail service providers out there we can look the same, but please look closer. We are different. Delivra offers a personalized solution. We listen to your goals and fit our services around what your business needs. We meet you where you are and grow with you.

I have been really fortunate to have a great team of experts in the areas of marketing, deliverability, sales, creative design and product development. That's what is so great about Delivra. When you work with your account manager you are immediately connected with a whole network of experts to help answer your questions, and maybe pose a few questions ourselves, so you can meet your e-mail marketing goals. Need advice? Have questions? Call usI have learned a lot in my few short months at Delivra. My journey into the e-mail marketing world has been a lot to take in. Sometimes, I think I reach the point of saturation and then I find room to learn even more. It can seem pretty overwhelming learning anything new. There is new lingo to define, new acronyms to learn and new rules to follow. Here are a few quick lessons I've learned that I would like to share, just in case you are new too.