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Growing your list: three simple changes that can make a big difference

Friday, July 2, 2010 by Rachel Rewerts

Growing your list the right way can be tough and it can be a slow process. Here are a few little changes to make that could have a big impact on your list in the long run.

  • Include a subscribe button in your email, social media, blog (pretty much everywhere)
    • Maybe it’s a button or just a more prominent text link, but make the sign up very clear when that potential member sees your email shared on Facebook, forwarded from their friend or if they visit your website, Facebook, Twitter etc…it’s there.
  • Welcome them to your list
    • Set up an automatic email so people know right away what they have signed up for and what they can expect from you.
  • Make it easy
    • Use a simple subscribe form to sign up and then redirect them to a preference page where the subscriber can choose interests or fill out additional demographic information. Remember, if you ask for the information…be careful what you ask for.

Check out this whitepaper for more tips (including suggestions on offering incentives, overview of CAN-SPAM and targeting your message). Have questions? Need help? Call us-866-915-9465. That’s why we’re here.

Rachel Rewerts | Account Management



Comments for Growing your list: three simple changes that can make a big difference

Friday, July 2, 2010 by ultrasound technician:
This is such a great resource that you are providing and you give it away for free. I enjoy seeing websites that understand the value of providing a prime resource for free. I truly loved reading your post. Thanks!

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