Rachel Rewerts

The dog days of summer usually signify really hot, lazy days where little progress is made.

Are you in the dog days of summer right now?

Feeling unmotivated and unmoved by anything?

Shake it off, get moving and give your email marketing plan a kick in the rear! Here are 5 things you can do with your email marketing efforts to beat the dog days of summer:

1. Welcome new subscribers- Set up a warm welcome message for new subscribers. Include what your emails are all about, allow them to select their preference of interest and frequency and maybe include a nice coupon code for them to use.

2. A/B split testing- Are you getting the open rates you want? How effective is that subject line you’ve been using for your newsletter? If things are slow right now and you have some extra time, pay a little extra attention to your analytics and test your content.

3. Segment- Think about your recipients. What are they really interested in? Don’t know? Do a survey and offer an incentive for filling it out. Find out frequency or interest or both. Then respect those preferences and plan your emails around what your recipients want. Watch your engagement soar.

4. Clean Up- Use the engagement segment to find out who is not doing anything with your emails.  Come up with a plan to either reach these people in a different way or remove them. Why send email to people who don’t read it anyway?

5. Start thinking about the holidays- This may be the last thing on your mind now…but if you sell or promote anything during the months of October-December and don’t have a plan yet…get one soon! Plan ahead and your life will be so much easier during the hustle and bustle of the holidays.  The plan can be simple: Define your goals. How many emails are you going to send? When are you going to send them? What are you promoting? Create the content and schedule the emails so you can breeze through the holidays.

That’s it folks, just a few ideas to spice up your email marketing this summer. Do something different today! Need more ideas? Give us a call at 317-915-9400. That’s what we’re here for.

Rachel Rewerts | Account Management