Neil Berman

This is the fourth and last installment in my recommended summer book reading series. The Sandler Rules, by Sandler Systems CEO David Mattson, covers 49 timeless selling principles and how to apply them.  These are the same topics taught in the classes held by the company but condensed into a handy guide of course highlights.

Don't think you need to be in sales to benefit from this reading.  Sandler's basic premise is, "It isn't how you feel that determines how you act, it's how you act that determines how you feel."

Sample words of wisdom:

"A decision to not make a decision is a decision."

"You have to learn to fail to win."

"Never answer an unasked question."

Author Anthony Parinello says, "Don't just read this book, use this book to better your life." And of course, if you're a salesperson this is an indispensible addition to your professional library.

Neil Berman | President & CEO