Every company likes to get referrals. When a customer or friend recommends your product or service, the sales process is streamlined and the close ratio goes way up. Referrals lead to longer term customers that have a higher lifetime customer value.
I just finished reading "The Referral Engine" by John Jantsch, also author of "Duct Tape Marketing." In the first book, Jantsch discusses how referring is instinctive for most people and shows businesses how to tap into this desire.
To read more of the MediaPost article about "Tapping Into The Referral Instinct", click here!
To find out more about Delivra and email marketing, please click here!
Powered by Compendium
Comments for Tapping Into The Referral Instinct