According to a 2007 Forrester Research study, 35% of subscribers open an email because of what's in the subject line.
Although the data is three years old the message is more relevant than ever. Why?
I see many email marketers allocating significant resources to body copy, then in their haste to make deadlines, drop in a quickly conceived subject line.
What to do? In my opinion, testing is the best way to determine what works. Split test two or more offers. Wait a day. View the results. Act accordingly. Looking for a resource on what are the areas you should work to improve? Here's a great article from Email Marketing Reports that outlines some excellent tips to ensure success. And for good measure, here is a blog post from Entrepreneur.com that also outlines it well.
Neil Berman | President & CEO
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