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It's OK to adjust your plan

I was excited to launch our video integration with Cantaloupe after six months of development. I'm sold on the value of video over plain text/html content and was anxious to collect some real world data. Our newsletter announcement last Friday would be a test to see if the market shared my enthusiasm.

Even though Friday is not traditionally the best day to mail I was astonished at the results received by Monday afternoon. We experienced the highest open rates and highest click rates of any recent email campaign plus the addition of video viewing stats was revealing.  This just goes to show you that best practices are simply that,  methods that have proven to work in the past.  However, marketers must always balance best practices with the needs of the audience.  Based on these results, I believe I share my excitement with many of our customers.  Video can be an engaging tool to reinforce your message.

Lastly, but certainly not least, our push was to not only to announce the new tools but also to fill a webinar on September 30. Within minutes of sending the email that happened too!

Not everything in business works this smoothly so it's a nice feeling to see the dream become a reality for many.  It also proved a valuable lesson for every email marketer, know your audience and the information they want to know.  We can't wait to share the video integration with each of you later this month.

In case you didn't get a chance to sign up, here is the link:  http://www.formspring.com/forms/?702491-XXiAsEuFzr

Neil Berman | President