eMailchatr

I often hear dramatically different definitions and interpretations of what "Full Service" means as it relates to email marketing.  Please don't confuse the quality of service with the level of service...these are two very different things.  "Level" describes the agreed upon ownership of various activities between the customer and the contractor/vendor.  These activities could range from creative design, automated email campaign setup and management weekly or monthly coaching/consulting all the way to "here is my vision...let me know when you are there." "Quality" on the other hand describes how well or poorly those activities are handled in the eyes of the customer.

Let's face it, marketers are continually being asked to do more with less.  If by chance I temporarily forget this and need to be reminded...I need only look across our office at our Director of Marketing, Carissa Newton, as she navigates through the constant barrage of requirements and requests: e-newsletters, product releases, press releases, SEO optimization, website improvements, sales collateral, speaking events, whitepapers, blogs, company Facebook page updates, tweets, clicks, PowerPoint templates, etc...all of which need to be done yesterday.

So what level of service is right for your organization?  If I had to group our industry into buckets, I would give you these three:

Full Service - This relationship is where you tell them what you want and they do the work for you.  Typically, you would never have a need to see their user interface.

Self Service - This is the typical SaaS model.  You pay money for access to software...you get training and off you go.  There is usually a phone number, web chat, or email address available if you have a question or concern.

Hybrid - This gives you the flexibility to control those items you wish to control and outsource those that you wish to outsource...either all the time or case by case.

So which one is right for you?  Take a look at your email requirements and your core business over the course of the next 12 months.  Maybe you have a marketing team that can get the job done 6 months out of the year, but will fall short during the trade show season.  Maybe email is the number one most vital component to your business so you would like to have the professionals drive the system.  Maybe you are great at the business aspect of email marketing, but lack a team member with design talent.  Depending on your department and situation, there is a solution out there for you.

To find out if Delivra is the solution for you, please visit our website or give us a call at 866-915-9465.

Scott Cramer | Director of Sales