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If you are like me or anyone I know, you are likely always on the go.  Life today is not as simple as it used to be.  One of my saving graces has been my smartphone.

• It literally never leaves my side
• It serves as my alarm clock
• It provides me with entertainment
• It has my calendar
• It has my email
• It has my contacts
• I can get movie tickets with it
• I can watch videos
• And so on....and so on...and so on

Sound familiar?  I could go on all day, but simply put mobile devices have become a way of life for everyone these days.  It's not just businessmen anymore.  It's every generation.  My kids are even using them non-stop.  I was in a restaurant earlier this week and saw an elderly woman pull out her cell phone to call her daughter since there was bad weather.

The point is this, while mobile may be exploding, email is just as important if not more than it ever was!  Why, you ask?  It's simple...with smartphones today your email marketing campaigns become a quick way a mobile user can get to a phone number, an address, a map, or even a link.  In fact, I will often  forget to save a contact in my email.  My solution...my smartphone.  Where else can I get to a phone number, click on the link and be able to call that person quickly.  Not only that, but my phone is advanced enough to remind me to save that contact while I am at it.  I even use my smartphone to map out directions.  Don't have an address?  I bet that email I just received has a link!  I was even recently shopping at a store that sends me email coupons.  And as usual, I forgot my coupon!  When the cashier asked me for my coupon I grumbled that I forgot it at home.  She asked if I had the email on my phone.  Can you believe I still got the discount because she was able to take the coupon info right from the email on my smartphone.  ONE DEVICE, but so many uses.  As technology evolves and cost goes down, people like me will be the bulk of your database one day.

Remember, when you are creating email campaigns to include some of those simple things you may think your recipients might already know.  Your website, phone number, address, or even links to email or maps.  Chances are that your recipients might have that info or have seen it in the past.  But if they are like me, they will refer back to emails from key senders for those very links they might need on a smartphone.

You don't necessarily have to have an advanced or costly mobile marketing strategy.  But, what you should always keep in mind is where your emails might be read, how they render, and what information you include (even if you feel you are repeating often) that might link on a smartphone.

Need help making sure your email incorporates some of these strategies? Contact us today at info@delivra.com or at 877-915-9465 and we'd be happy to help.

Carissa Newton | Marketing