The 2010 EEC Email Evolution Conference once again attracted the movers and shakers of the e-mail marketing industry. Here is a handful of interesting ideas discussed that I thought were worth sharing.
- Video gives a consistent 2-3x click-through rate compared to e-mails without video.
- Provide an opt-in form on your company Facebook page to help grow your list.
- Track where your opt-ins come from so that your can budget more time and money into developing those streams.
- Spend time on your welcome message...get it right and make it count.
- How do your e-mails look with images turned off? Can your recipient get enough information that would drive them to turn on the images?
- E-mails help your Customer Life Cycle...Welcome, Engage, Reward, Retain, Reconnect/Acquire.
- You need to sell your e-mail program...prospects need to know why they should sign up.
Good information, great debates, and excellent panels...I look forward to EEC 2011.
Scott Cramer | Sales & Business Development
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