The landscape of email marketing is constantly changing. This has caused a need for shifting tactics through the years in order to attract email recipients. Video marketing has become an important addition to the email marketing world. It provides a new way to engage people in a fast and efficient manner. Instead of having to scroll through pages of text when opening an email, a recipient can watch a short video that engages and impresses them in a small amount of time.
These videos can also provide your company with a slick and professional interface to send to your recipients. Making and sending out quality videos can help the customers relate and put a “face” to your company. By sending out videos, you will set yourself apart from the competition and (if the video is done well) look like an expert in your field.
There is a reason why YouTube is one of the top viewed sites on the web, and it is because people enjoy watching and sharing videos. Some of the most forwarded email and retweeted lines on twitter are links to online videos.
The key to getting the most out of your online videos is being able to track them. This is where using a video hosting site is key. With the partnership between Cantaloupe.tv and Delivra, tracking your videos and implementing them is a breeze. With VideoHere, marketers can add and manage their videos along with being able to track who watched them and for how long. Also, with the use of Cantaloupe's Backlight customers can not only embed their videos in their email campaigns, but also distribute videos online with ease. In fact, Cantaloupe.tv's new Video Whitepaper can show you how to raise click-through rates for your marketing campaign by 2-3x.
Last, but not least, video is currently one of the richest ways to improve your SEO results. Video ranks higher in Google search than any other content, so if you are an organization wanting to improve your web presence, incorporating video into your marketing strategy is sure to improve where you show up in search. Join Cantaloupe for their upcoming Webinar to learn more about how video and SEO work so well together!
Why not incorporate the popularity and professionalism of online video combined with the ease of use of VideoHere that Delivra can provide. Be on the forefront of marketing and start adding videos to your campaign and contact us today at 317-915-9400 or at info@delivra.com.
Patrick Love | Marketing
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