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I don't know about you, but I was not born a designer.  I have learned quite a bit in the years since I have been marketing and even more so since I have been creating email marketing campaigns.  One of the greatest things I learned over time is to find valuable resources that you can call on from time to time.

Now with almost every email service provider out there, including Delivra, marketers are able to create visually appealing design that aligns well with brand guidelines and renders well to the end recipient.  With the advent of WYSIWYG editors, a busy marketer like me can easily drop images, copy and links to create that final email campaign.  The key now is to find resources that will help make that job as easy as possible.  Here are a few that I have found and use frequently:

Images: While most organizations have logos and standard in place for colors and fonts, images always help make an email more impactful and engaging.  Copy is king, especially in the email world where you cannot always predict how your emails will be rendered, but you do want to have an HTML based email with images as your first choice with a text based backup.  Here is an economical site I use to find images that fit what I want to communicate:  istockphoto.com.

HTML Cheat Sheets: While I am certainly no code developer, there are times when I may need to troubleshoot why the HTML code is not rendering correctly in my testing.  I found GoSquared.com as a great resource with cheat sheets that I could reference to fix any code errors I might have.

Witty Quotes & Sayings: Not sure if you feel this way, but after writing so many different types of communications, I am often stumped with creative inspiration.  I reference Brainyquote.com often for a relevant quote or for inspiration in my writing direction.

With tools like these, I can design with the best of them.  And last but not least, here's a list of even more!  I never claim to be an expert, but I certainly know how to find tremendous resources that help me get the job done.  Now design away without the worries and remember to keep it simple and keep it relevant to your audience.

Juggling a million other marketing items like me?  Strapped for time?  Short on inspiration?  Let us help!  Did you know that we  offer full service creative design services? (here are a few samples)  At Delivra, your success is our primary goal, so leave the work up to us and we will make sure your email campaigns are dynamic & engaging.

Carissa Newton | Marketing