Brent Dragoo

We have over 50 columns of demographic data for each email address that our clients enter into our database. That is what is so nice about our business process; clients can enter as much or as little information as they want.

Our system is built so that our clients can upload any kind of data they want: letters, numbers, dates; if they can think of data they want to track, we can put it in our database. We have enough customizable columns in our members database that we can enter information tracking any kind of demographic data.

But one of the data columns that I'm surprised isn't utilized by nearly everyone is the zip code data. One of our secondary processes in the database involves downloading a list of all active zip codes utilized by the United States Postal Service every quarter. With a little analysis, clients who have this information uploaded can target mailings to customers who live only in a specific region of the country, a specific state, even a specific zip code.

Clients don’t even have to know the specific zip code of the area they are sending to. You can expand the geographic scope of your mailing to encompass increasingly large sizes.  With our Geographic search feature, customers are able to select an area, then expand the scope of the mailing to send to any email address found in any zip codes within a 50, 100, or 200  miles (for example) radius! This makes the process much easier than, for example, finding all the zip codes that encompass ‘Central California’ or finding all zip codes in the state of Wisconsin.

Brent Dragoo | Database Administrator