Last week, Adam and I presented a webinar all about creating and maintaining your content calendar. As we went through the presentation, we discussed the importance of organizing campaigns of content centered around specific events or releases, and I wanted to go further into this by talking about the very webinar series we are currently running.
Throughout the series, we have used many different types of content, like:
- Webinars (of course…)
- Blogs (just like this one)
- Emails (both to invite and to thank attendees for joining)
- Social Media campaigns
- Handouts and Worksheets
- Web and Print ads
- Web pages
All for one specific project! The same goes for many of the projects and campaigns that we execute here at Delivra. The reason I bring this up is because when it comes to executing your content, it can be easy to become overwhelmed. It’s on thing to remember that you need to create, edit and release all of the content listed above, let alone do the other millions of things a marketer does on a weekly basis.
The only way to successfully execute a content strategy is by using a content calendar, and you can hold me to it! As I mentioned in the webinar, we just implemented our content calendar in December of 2013, and the difference it’s made (in not only the organization of our team but the engagement on the content we’re releasing) is astounding.
I make updates to our content calendar on a daily basis, and am always trying to improve it. A quick tip for maintaining your calendar – color code! For each webinar, I color code the corresponding pieces of content so that I can easily see what’s coming up, and which pieces of content belong to which campaigns. Check out the webinar to hear the full explanation.
So what’s the next step in executing a successful content strategy? Testing, testing, testing! Sign up for this crucial webinar right here, and join Adam and I on Thursday, May 1st at 2:00PM ET.