In 2014, We Want to Be Even Better
When it comes to sports leagues, most of them are hoping for parity between teams. It is good for the fan base’s morale when their team has a chance of winning the big game, but more importantly – it’s good for the team’s (and thus the league’s) bottom line to have a bunch of those fans buying tickets. Parity in the rest of the business world doesn’t make much sense. Differentiation is usually the name of the game – especially for digital marketing softwares like Delivra. The trouble is that in today’s world, having a differential technology within your software is a rare occurrence. There are a few reasons:
1) People only use a small percentage of functionality in any given software – most of the really important things are already done.
2) When something works really well – it gets copied really quickly.
3) Thinking of completely new ideas is hard.
That is why when a company like Litmus comes out and starts working with email in a different way, it is a game changer. But for the rest of us – the companies that have great software with similar software functionality – it comes down to other things that make or break us from rising to the top.
1) Ease of use – certainly the one that makes the most sense.
2) Budget to advertise – the one that pays the most, is heard the most.
3) Changing the story.
While our user interface is immediately familiar to anyone that used Delivra 3 years ago and came back, a series of improvements have been added over the last year to really make things smoother and easier to use. Things like right clicking to see additional menu options, context clues, and process improvements have really made a difference, and our clients have told us that they love the direction the interface is going.
The second thing, budget, is either there or it isn’t. Making the most of it can go a long way but it is still difficult for a company with under 100 employees (Delivra included) to compete with companies with over 1,000.
Number 3 is funny – it is one of those things that marketers talk about a lot (guilty as charged). Changing the story at Delivra isn’t about simply renaming a feature that every other software has and saying it is something new. Instead, it means we are changing the story away from purely software to focus on what really matters about Delivra – our 14 years of experience helping marketers and the experience our clients have while working with our team. For years, the number one thing our clients have told us is that their favorite thing about Delivra is that it is a pleasure to work with us [blush].
While Delivra has always been customer-centric, we are going to push even harder in 2014 to show how our people are the difference makers at Delivra. Our Client Success Managers will try and be more proactive while helping our clients with their marketing strategies, our business development managers will be more consultative when working with prospective clients, and our support team will continue pushing to be the best (and I truly believe they already are) support team this side of the sun. If you have had an experience speaking with someone at Delivra and would like to share it in the comments below, I urge you to do so.