We’ve been taught the importance of setting goals since our early days, whether they be personal or business related. Setting them, however, is the easier part – it’s meeting them that challenges us. There are a lot of tips and tricks out there aimed at helping you meet your goals, and I’ve picked out a few that I feel are most helpful. With the new year quickly approaching, keep these in mind when forming your resolutions as well!
Write them down
- Let’s look at some stats from a study done by Virginia Tech:
- 80% of Americans say they don’t have goals
- 16% have goals, but don’t write them down
- Less than 4% actually write them down
- According to a study from the Dominican University of California, those who write down their goals are 33% more likely to achieve them!
- Before you set a goal for your company (or yourself), make sure you document it. Include it in your content strategy, and maybe put a post-it on your desk to remind you. You’ll be more productive towards your goal if it’s staring it you while you work!
- The acronym, that is, which was first discussed in the 1981 issue of George T. Doran’s Management Review. I find it extremely accurate and useful:
- Specific: Give yourself a number, a date, and a “something”. So let’s say your “something” is engagement rate, your date is January 1st, and your number is 20%. “By January 1st, I want to raise my engagement rate by 20%” – there’s your specific goal!
- Measurable: This goes along with the number above. Make it something you can measure and analyze within your reporting tools. Otherwise, how will you know for sure if the goal has been met?
- Attainable: Don’t bite off more than you can chew, but don’t make it a piece of cake either!
- Relevant: Make it something you and your company need to improve, and something that you will benefit from. Examples could be engagement, open rate, ROI, Facebook likes, Twitter followers, or something similar.
- Time-based: As I mentioned in the specifics, make sure you include a deadline!
Make them SMARTER
- Though the last two letters aren’t shown in the image, “SMARTER” is also a common acronym for goal setting:
- Evaluate: If you reached your goal, what made it possible? Which parts of your strategy allowed for your achievement. If your goal wasn’t met, why not? What held you back?
- Re-evaluate: Now that you have reasoning behind your success or lack thereof, how can you use that knowledge to your advantage in future campaigns? Learn from both your success and your failure! And speaking of failure…
Realize that failure happens
- Failure is such a strong, solemn word, and I apologize for using it four times in quick succession, but it needs to be said. Say you get to your end date and your goal hasn’t been reached. All hope is not lost! The worst thing you can do is give up. Once you’ve evaluated what went wrong, give it another go and change things up (maybe do a little split-testing!)
Stick to these tips and you’re going to be on the road to success. Have your digital marketing goals in mind but having trouble getting started? At Delivra, we make your goals our own, and help you every step of the way in reaching them - contact us today!