There are many companies out there, both B2B and B2C, who have utilized Pinterest for Business to help promote their brand, Delivra included. As a constant “pinner” of everything from recipes to interior design ideas to business wisdom, I certainly recommend Pinterest for Business as a way for companies to expand their social media strategy into a medium focused on a very visual consumer. Though it is likely to be more successful for B2C retailers, there are plenty of B2Bs out there with Pinterest accounts that you might not expect - Hootsuite, Marketing Profs, and Oracle, just to name a few!
If your company is on Pinterest and you have an email marketing program, this is the perfect opportunity for you to intertwine your digital marketing channels. A few of our own clients use the “Pin It” button in their emails, allowing subscribers to click and instantly pin images and URLs, complete with automatic description. Delivra’s Senior Graphic Designer, Celeste Odell, recently shared the details of how to create these buttons, and that knowledge is now being passed down to you. Here’s how it’s done:
For each button, use the following URL: http://pinterest.com/pin/create/button/?url=[DESIRED WEBPAGE URL]&media=[IMAGE URL]&description=[DESCRIPTION HERE]
Simply input the necessary info (URL of the webpage, the image you want to be pinned, and the description of your pin), and you’re good to go! The sample below will pin this very blog directly to Pinterest (insert evil laugh).
Magic, right?! Want even more social media tips from Delivra? Subscribe to our emails right here!