Delivradictionary

New Terms for the Delivra User Interface Refresh

By | How-To, Release Notes | No Comments

We’re very excited for the upcoming Delivra User Interface. To help you prepare for the upcoming release changes, here are a few of the key terms that will change with this upcoming release.*

List = Account

Account (previously known as List): Your Delivra database where contacts, content, mailing data and reports are stored.

Member = Contact
Contacts (previously known as Members): Database of email records.

Utilities = Settings
Settings (previously known as Utilities): Account configurations, administrative settings, forms and surveys.

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notes

Q4 2014 Release Notes

By | Release Notes | No Comments

We’ve been at it again!

The Delivra team has been hard at work to make the software better for you. The 2014 Q4 release includes our new Mobile Analytics feature and several updates to make Delivra more reliable and efficient. Read the official Release Notes for complete details.

Release Date: November 17, 2014

Questions? Give us a call at 866.915.9465.

testing

A 54% Open Rate Using Just an Unusual Subject Line

By | Archive, How-To | 2 Comments

Testing subject lines can make a tremendous difference in the overall success of your email marketing campaigns.  Delivra’s email marketing software offers the ability to test 3 subject lines at once in a matters of minutes.

Some general subject line tips:

  • If you can personalize an email with someone’s location, it makes the email more likely to be opened.
  • Keep the subject line to 50 characters or less but more importantly, use a distinct preheader for all of your emails. We do this in all of our client and prospect emails.
  • Make sure your From Line uses a person or company that the recipient expects to receive email from – many times this will be a company’s name like Delivra or Cody from Delivra, not simply Cody.

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