It happens. After a while, some of your subscribers may seem to lose interest in opening the
emails you’re sending them, no matter how well crafted you think they may be. This is not
unusual. As an email marketer, you’re likely to see fluctuations in open and click rates.
Don’t get discouraged. The art of communicating with your targeted audience sometimes
requires a bit of tweaking. Sometimes it may actually require an overhaul. You can boost your
open and click-through rates with a re-activation campaign that is specifically designed to renew
subscribers’ interest in your product and/or services. Read More