Delivra Refresh Preview

By | In The News, Release Notes | No Comments

Our team has been hard at work to bring our users a new interface to make their experience better. Check out sample screenshots of some of the module homepage designs below!

The Delivra Homepage has a whole new look! Top level navigation and several new icons allow for quick visual access to commonly used elements.

Screen Shot 2015-01-15 at 10.53.33 AM

Members are now known as Contacts and can be found under the Contacts section.

Screen Shot 2015-01-15 at 10.53.57 AM

The Plus icon is a short cut that allows for quick adds of contacts, segments, content and mailings.

Screen Shot 2015-01-15 at 10.56.04 AM

Your Delivra List is now known as your Account. You can find all your account information here.

Screen Shot 2015-01-15 at 10.56.57 AM

Stay tuned for more information including a field guide and webinar training options regarding the new release!

Delivradictionary

New Terms for the Delivra User Interface Refresh

By | How-To, Release Notes | No Comments

We’re very excited for the upcoming Delivra User Interface. To help you prepare for the upcoming release changes, here are a few of the key terms that will change with this upcoming release.*

List = Account

Account (previously known as List): Your Delivra database where contacts, content, mailing data and reports are stored.

Member = Contact
Contacts (previously known as Members): Database of email records.

Utilities = Settings
Settings (previously known as Utilities): Account configurations, administrative settings, forms and surveys.

Needs Approval = Draft
Draft mailing (previously Need Approval): A saved mailing that has not yet been sent to contacts or a subset of contacts.

Report Dashboard = Account Overview
Account Overview (previously known as Report Dashboard): This is a commonly used report that gives you a snapshot of your account with standard mailing statistics which you can customize by time range.

Member Demographics = Custom Fields
Custom Fields (previously Member Demographics): Available database fields that can store contact information such as Name, Address, Phone, Dates etc.

Normal Mailing = Regular Mailing
Regular mailing (previously known as normal mailing): A message sent to contacts or subset of contacts.

Normal Segment = Regular Segment
Regular segment (previously known as normal segment):A dynamic subset of the contacts database.  Segments use queries to determine recipients of a mailing based on values stored in the database or actions such as open, click or non actions such as did not open or did not click.

List Settings = General Account Settings
General Account Settings (previously known as List Settings): Specify report preferences, default mailing behavior, shortcuts, import preferences, and more.

View History (for a Contact) = View Engagement
View History for a Contact (previously known as View Engagement) View a contact’s history including recent opens and clickthrough activity.

Mailing and Footer Settings have been moved to the Settings dashboard. This was previously found under the Content section. Under this menu item, you can create multiple footers and define the default settings for your mailings.

*The Delivra Field Guide will have a full glossary of terms. You will receive the guide one week prior to the release.

notes

Q4 2014 Release Notes

By | Release Notes | No Comments

We’ve been at it again!

The Delivra team has been hard at work to make the software better for you. The 2014 Q4 release includes our new Mobile Analytics feature and several updates to make Delivra more reliable and efficient. Read the official Release Notes for complete details.

Release Date: November 17, 2014

Questions? Give us a call at 866.915.9465.

testing

A 54% Open Rate Using Just an Unusual Subject Line

By | Archive, How-To | 2 Comments

Testing subject lines can make a tremendous difference in the overall success of your email marketing campaigns.  Delivra’s email marketing software offers the ability to test 3 subject lines at once in a matters of minutes.

Some general subject line tips:

  • If you can personalize an email with someone’s location, it makes the email more likely to be opened.
  • Keep the subject line to 50 characters or less but more importantly, use a distinct preheader for all of your emails. We do this in all of our client and prospect emails.
  • Make sure your From Line uses a person or company that the recipient expects to receive email from – many times this will be a company’s name like Delivra or Cody from Delivra, not simply Cody.

Use engaging text – love them or hate them, something must be said for how effective the Buzzfeed/Upworthy type videos at increasing clickthrough, engagement and open rates.  I would recommend testing subject lines in a similar fashion to how you see Upworthy videos or Buzzfeed articles written.

To get started, you might start the headline with -

  • “This is the…”
  • “You won’t believe…”
  • “When you see…”
  • “What happens when…”

Also, try to think outside the box.  For example, our average open rate at Delivra hovers around 20-25%.

We had a 54% open rate recently when I used the following unusual subject line for a webinar invite.

‘Webinar Reminder #17A47D1′

It had a preheader that read –

“Those alphanumerics don’t mean anything, but your attendance does.”

In an inbox full of sameness, simply being unique can make all the difference.

Another example, we had a 38% open rate when we sent a post webinar survey.  The subject lines was -

“We know what you’re thinking…”

It had a preheader that read –

“Actually we don’t. Please fill out our content webinar survey.”

These types of subject lines may or may not work at your company.  The main thing is – test, test, test and test some more.  Unless you do, you will never know how large of difference a unique subject line and preheader can make in your email marketing efforts.

 

list

3 Ways to Keep Up with Your Content Strategy

By | Archive, How-To | No Comments

Having a content strategy is already putting you a step ahead of a lot of marketing teams out there, but now that you’ve got it, how can you manage it? Let’s face it, no matter how organized we are, it can be difficult to find motivation and inspiration to write a piece of content, especially when you’re dishing it out on a weekly, sometimes daily basis. So I could tell you that having a content calendar will solve all of your problems, but this may not be the case. Sure, it’ll give you a plan, but when those goal dates start approaching, how can you keep up when you’ve got so much on your plate?

Here are a few suggestions from a fellow marketer/multiple-hat-wearer:

1. Brainstorm Often

By “brainstorm,” I don’t necessarily mean stop what you’re doing, close your eyes and start pondering ideas (but hey, if that works for you…). Get a pad a paper and make a map or web, scroll through your twitter and jot down some interesting facts, speak ideas out loud to yourself, perhaps in a nearby conference room.  But hey, if you’re going to be talking to yourself, why not talk to a friend? That leads me to my next suggestion.

2. Don’t Go It Alone

The "Blog Windows" Project

The “Blog Windows” Project

Keeping up with your content will be much easier if you get other members of your team involved. Every couple of months at Delivra, the marketing team chooses a topic (which relates to our pillars), we invite team members to the conference room for an hour and we throw ideas around. This not only gives us topics for blogs, web pages and other content, but it also gets non-marketing team members writing content as well – more content to add to that handy dandy calendar! Don’t be afraid to get creative! We once did a “Blog Windows” project where we wrote topics on the very windows of our office (with washable window marketers of course), inviting team members to come and write ideas when their magic light bulb came on; say after a good client conversation or a suggestion to support. While this didn’t get as many people writing full pieces of content, it did give the marketing team tons of great ideas.

3. Think Ahead

Don’t wait until the day or even the week your piece of content is due. Many types of content require months of prep; like webinars, whitepapers, case studies… and apparently tweets too. It’s easy to stay on top of these when you have a detailed plan, but what’s difficult is remembering the little things in between like blogs and emails. Again, this is more about what works for you – if you can sit down the day of and write a great email in 20 minutes, more power to you, friend. But in my opinion, it’s always wise to get the words down early to give yourself plenty of time for editing and perfecting. If you’re still struggling with your content strategy, Delivra can help! You can check out our 6 Steps to Creating Killer Content webinar series, as well as our content consulting service.