Having a content strategy is already putting you a step ahead of a lot of marketing teams out there, but now that you’ve got it, how can you manage it? Let’s face it, no matter how organized we are, it can be difficult to find motivation and inspiration to write a piece of content, especially when you’re dishing it out on a weekly, sometimes daily basis. So I could tell you that having a content calendar will solve all of your problems, but this may not be the case. Sure, it’ll give you a plan, but when those goal dates start approaching, how can you keep up when you’ve got so much on your plate?
Here are a few suggestions from a fellow marketer/multiple-hat-wearer:
1. Brainstorm Often
By “brainstorm,” I don’t necessarily mean stop what you’re doing, close your eyes and start pondering ideas (but hey, if that works for you…). Get a pad a paper and make a map or web, scroll through your twitter and jot down some interesting facts, speak ideas out loud to yourself, perhaps in a nearby conference room. But hey, if you’re going to be talking to yourself, why not talk to a friend? That leads me to my next suggestion.
2. Don’t Go It Alone
Keeping up with your content will be much easier if you get other members of your team involved. Every couple of months at Delivra, the marketing team chooses a topic (which relates to our pillars), we invite team members to the conference room for an hour and we throw ideas around. This not only gives us topics for blogs, web pages and other content, but it also gets non-marketing team members writing content as well – more content to add to that handy dandy calendar! Don’t be afraid to get creative! We once did a “Blog Windows” project where we wrote topics on the very windows of our office (with washable window marketers of course), inviting team members to come and write ideas when their magic light bulb came on; say after a good client conversation or a suggestion to support. While this didn’t get as many people writing full pieces of content, it did give the marketing team tons of great ideas.
3. Think Ahead
Don’t wait until the day or even the week your piece of content is due. Many types of content require months of prep; like webinars, whitepapers, case studies… and apparently tweets too. It’s easy to stay on top of these when you have a detailed plan, but what’s difficult is remembering the little things in between like blogs and emails. Again, this is more about what works for you – if you can sit down the day of and write a great email in 20 minutes, more power to you, friend. But in my opinion, it’s always wise to get the words down early to give yourself plenty of time for editing and perfecting. If you’re still struggling with your content strategy, Delivra can help! You can check out our 6 Steps to Creating Killer Content webinar series, as well as our content consulting service.