If you haven’t already heard, email open rates on mobile devices have surged past the email open rates on desktops. By some counts, mobile devices now account for more than 60 percent of all email opens. With that type of saturation, it’s essential to fine-tune your email marketing approach for mobile users. Read More
The Q2 Delivra Release is right around the corner on May 4, 2015. Some of the updates include a new and improved segment builder and updated Content & Mailing module screens for optimized workflow. If you as excited as we are, we know you want a preview. Check out some of the screenshots below!
Delivra’s New Segment Builder
Delivra’s Updated Content Management Page
Delivra’s Updated Mailing Creation Page
Want to learn more? Join us for our Q2 lunch and learn for live demos, strategic advise and more!
If you haven’t made any recent changes in your email marketing strategy, you could be passing up on the opportunity to significantly grow your business. As consumers’ purchasing habits continue to evolve, savvy marketers are learning to adapt.
With email marketing steadily growing by 7 percent year over year, it continues to show resilience as an essential component of any effective digital marketing strategy. However, if you’re still doing email marketing like you did even two to five years ago, it’s time to revamp things. Read More
It happens. After a while, some of your subscribers may seem to lose interest in opening the
emails you’re sending them, no matter how well crafted you think they may be. This is not
unusual. As an email marketer, you’re likely to see fluctuations in open and click rates.
Don’t get discouraged. The art of communicating with your targeted audience sometimes
requires a bit of tweaking. Sometimes it may actually require an overhaul. You can boost your
open and click-through rates with a re-activation campaign that is specifically designed to renew
subscribers’ interest in your product and/or services. Read More
If you’re in the ecommerce business, you know every click counts. You also are aware that the longer a visitor stays on your site, the more likely you may clinch a sale. But what happens when a visitor browses your site and selects an item, actually placing it in the cart — and then disappears from your site without complete the purchase?
Without the face-to-face interaction retailers enjoy at a bricks and mortar store, this can be frustrating. You’re not alone. According to recent statistics, shopping cart abandonment rates, as they’re called, hit 68 percent in 2014.