Need a head start to your Holiday email campaign? Here is a rough outline tailored slightly for online retail, but easily adjusted to any business:
Week of October 8th: Holiday Sneak Peek– Highlight your new Holiday arrivals.
Week of October 22nd: Send follow up email–Segment by openers, non-openers trying different subject lines.
Week of November 5th: Focus on Fall again–Chance to clear out remaining Fall related inventory. Send this only to your most engaged members or members that have a history of purchasing from clearance related emails.
November 20th: Sneek Peak- Cyber Monday deals and one early offer
November 26th- Cyber Monday—Send out email at 5:00am with deals and then a reminder at 12:00 to those that didn’t open.
December 5th: Holiday Offer and reminding subscribers of shipping dates.
December 18th: Last Chance for shipping including competitive offer only good for 24 hours. Send this one to anyone that didn't purchase from your previous email.
Taking some time to set up a quick schedule and goals for your Holiday campaigns can make a big difference this Holiday season.
What's your sending schedule? Need some help figuring our your schedule? We can help with that.